![]() On 11 June 2019, Rakuten announced the launch of Rakuten Sports, a new live streaming and video on demand (VOD) sports entertainment platform to expand and deliver sports content to several countries around the world, after eleven countries across Europe. Rakuten took over the user base from TalkTalk TV Store (previously Blinkbox) including migration of user purchased titles, in June 2018. In July 2017, changed its name to Rakuten TV. In June 2012, Rakuten, the world's third largest e-commerce company, acquired the company, previously known as. Sweden, Finland, Austria, Ireland, Belgium, Croatia, Netherlands, Luxembourg, Portugal, Ukraine and Switzerland. The company is headquartered in Barcelona and currently operates in sixteen countries around Europe Spain, United Kingdom, France, Germany, Italy, Rakuten TV's content can be streamed from most devices, offering a similar service to Netflix and other streaming services. Rakuten TV's catalogue includes content from studios around the world, including Warner Bros., Disney, and Sony Pictures, local distributors, and independent labels, being the smallest and least known service among its competitors. ![]() It is owned by the Japanese company Rakuten. And Ultraviolet will have plenty of competition from cloud-based services from the likes of Apple and Amazon, and Disney is reportedly working on its own platform-agnostic digital content locker.Īpple TV 4K (2021) vs.Rakuten TV is a video-on-demand (VOD) streaming service, offering movies and TV series for subscription, rental and purchase. Ultraviolet holds the promise to bridge that gap-but only if it can get its infrastructure operating and convince consumers the service is worth their money. They’d like to buy it once and have it work on everything forever. Interoperability is seen as a key feature for digital video purchases: most consumers don’t want to buy a digital version of a movie and have it work for a few years on a few devices, then have to buy it again to work for a few more years on a few other devices. Not yet anyway-Ultraviolet doesn’t have any retail capability.Īlthough Amazon, Apple, Sony, Wal-mart (via Vudu) and others have jumped into the online video arena, so far consumers haven’t strongly embraced the idea of buying digital video, while subscription streaming services like Netflix have resonated, especially for content like TV episode that consumers are less likely to want to own forever. And if customers just want to buy titles for their Ultraviolet account and eschew the discs entirely? They can’t. Sony Pictures is due to start shipping its first Ultraviolet titles in December with The Smurfs, but customers won’t be able to redeem those codes at Flixster-instead, they’ll have to go to a separate service operated by Sony. Flixster is available for PCs along with Android, BlackBerry, and iOS devices-there’s no support for consoles, Internet-connected TVs, or set-tops. Warner Bros., the first studio out the door with Ultraviolet support, will be directing users to Flixster, an online movie sharing database company it acquired earlier this year (along with Rotten Tomatoes). There’s just one problem: all that back-end support doesn’t exist yet. Up to six people in a household can access a single Ultraviolet library. Enter the code into an online Ultraviolet library, and users can get their content in whatever format works best for whatever device they’re using. The idea behind Ultraviolet seems simple: when customers by a DVD or Blu-ray disc at retail, it comes with a code for that enables customers to tap into a streaming digital version of the same content from virtually any device, whether that be a TV, a tablet, a smartphone, an Internet-connected TV, game console, or set-top box. Horrible Bosses-but very little of the promised infrastructure to support Ultraviolet is in place, and, for the the time being, the studios are handling it on their own. Now, the first title to be distributed with Ultraviolet support is hitting the streets in the form of Warner Bros. More than a year ago, major Hollywood studios all got in line behind Ultraviolet, a project designed to meld the world of retail DVD and Blu-ray sales with streaming content.
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